SMALL BUSINESS TRANSFORMATION PROCESS
PHASE ONE: The Flip: 74701 Small Business Academy
Phase one will begin with a Small Business Academy tailored to transform Durant's small businesses. Our partners will work with local business owners to take an individualized approach to assess and improve every aspect of the business using available resources and mentors. Areas of focus will include design (curb appeal and merchandising), branding and marketing strategies, financial literacy, and developing a unique customer experience.
PHASE TWO: The Flip: 74701 Pitch
Phase two will give Durant business owners who complete the small business academy an opportunity to pitch their business improvement projects for a chance to be awarded a grant to fund those very ideas! A panel of experts will review pitches and select 10 finalists. The 10 finalists' pitches will air online where the public will vote to choose the 5 small businesses who will receive business improvement grants to fund their project and be featured in the online series. Partners will also select one community project to fund as a Downtown Durant improvement.
The Flip: 74701 online series will chronicle the inspiring journey of Durant as they join together to achieve an extraordinary transformation in their small town. We hope their story of resiliency will inspire and guide others to do the same in their own community.
September 15, 2019: Applications due online from small business owners
October – December 2019: All Durant small business owners who applied will participate in an in-depth assessment that allows partners to customize The Flip: 74701 Small Business Academy with individualized curriculum and guidance from experts.
January - March 2020: The Flip: 74701 Small Business Academy
Early April 2020: Small Business Academy participants pitch their business improvements projects
Late April 2020: Winners announced
May & June 2020: Winning small business projects are executed and filmed
Fall 2020: Season 1 of The Flip: 74701 premieres online!