PHASE ONE: The Flip: 74701 Small Business Academy

Phase one will begin with a Small Business Academy tailored to transform Durant's small businesses. Our partners will work with local business owners to take an individualized approach to assess and improve every aspect of the business using available resources and mentors. Areas of focus will include design (curb appeal and merchandising), branding and marketing strategies, financial literacy, and developing a unique customer experience.

PHASE TWO: The Flip: 74701 Pitch 

Phase two will give Durant business owners who complete the small business academy an opportunity to pitch their business improvement projects for a chance to be awarded a grant to fund those very ideas! A panel of experts will review pitches and select 10 finalists. The 10 finalists' pitches will air online where the public will vote to choose the 5 small businesses who will receive business improvement grants to fund their project and be featured in the online series. Partners will also select one community project to fund as a Downtown Durant improvement. 


The Flip: 74701 online series will chronicle the inspiring journey of Durant as they join together to achieve an extraordinary transformation in their small town. We hope their story of resiliency will inspire and guide others to do the same in their own community.

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September 15, 2019: Applications due online from small business owners


October – December 2019: All Durant small business owners who applied will participate in an in-depth assessment that allows partners to customize The Flip: 74701 Small Business Academy with individualized curriculum and guidance from experts.


January - March 2020: The Flip: 74701 Small Business Academy 


Early April 2020: Small Business Academy participants pitch their business improvements projects


Late April 2020: Winners announced


May & June 2020: Winning small business projects are executed and filmed

Fall 2020: Season 1 of The Flip: 74701 premieres online!